DUBAI, United Arab Emirates, April 2 /PRNewswire-FirstCall/ -- National Bank of Dubai yesterday announced a partnership with selektpoints, a global pioneer in EMV loyalty that offers the most rewarding and innovative coalition program for consumer, merchants and Landlord Banks.
As a part of NBD's customized offerings, the bank wishes to reward customers who use their Smart cards at select merchant establishments in the UAE and the region. Using the latest EMV chip technology, this is the first such program of its kind in the GCC (Gulf Cooperation Council).
selektpoints(TM), launched globally in February 2007 by TII (The International Investor), specializes in providing regional and international banks and retailers with chip-based loyalty programs. As a result of this partnership, NBD will become the exclusive 'Landlord Bank(TM)' for selektpoints(TM) in the UAE and will be responsible for inducting leading merchant establishments in the UAE into the program.
selektpoints(TM) will use the EMV smart chip embedded in cards to ensure customers are automatically rewarded every time their payment card is used at participating merchant outlets. The accumulated reward points can be redeemed for a range of products and services. The program will be rolled out over the next few months to NBD's card-holders and extensive merchant base.
Commenting on the partnership, Suvo Sarkar, NBD's Group Head of Retail Banking said, "This partnership comes in line with our strategy to constantly develop our products leading to higher customer satisfaction. We are confident our partnership with selektpoints(TM) will bring benefits to our clients and merchants."
"This loyalty program will further add value to NBD cardholders, and will give our products a competitive edge and further strengthen our relationship with the commercial and retail segment of our clients," added Sarkar.
Robert Buchan, CEO of selektpoints(TM) added: "We are proud to welcome NBD as the Landlord Bank(TM) in the UAE for selektpoints(TM) and are excited about the possibilities that this partnership brings. selektpoints(TM) is a revolutionary global merchant coalition loyalty program which gives participants the ability to earn and redeem points around the world. For the first time in history, merchants will have an ability to truly know, understand and relate to their customers to create value added incentives by utilizing our custom built Microsoft CRM. Simply put, selektpoints(TM) helps merchants sell more. selektpoints'(TM) Loyalty Engine is SCTN, a global technology partner which is a listed public company in the USA."
NBD plans to issue chip-embedded smart cards to its customers in the next few months incorporating the unique loyalty program in partnership with selektpoints(TM). The bank expects most leading merchant establishments in UAE to join the program and benefit from it. selektpoints(TM) will be in every Middle-East and GCC country with a Landlord Bank(TM) within the next 24 months.
About National Bank of Dubai
Founded in 1963, National Bank of Dubai is the oldest, locally incorporated bank in the Southern Gulf. Known as the bank with a performance that is second-to-none, NBD has built a reputation of stability and strength much appreciated by shareholders and customers alike. Recognizing this leading performance, NBD has been awarded with the Dubai Quality Award for the year 2005.
About selektpoints(TM)
selektpoints(TM) is the worlds first multi national fully interoperable loyalty program that partners with landlord banks and selektmerchants to offer the participants a unique loyalty experience. selektpoints(TM) is an EMV Smart Chip Based loyalty program that brings a very unique and powerful value proposition to banks around the world who look to offer significant value added programs to their EMV initiatives (http://www.selektpoints.com/).
About SCTN Smart Chip Technologies
Smart Chip Technologies' turnkey customer retention solutions, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards enables issuers, acquirers, and merchants to take advantage of real-time programs using their cardholder's existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic devices. The SCTN system is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding. (www.sctn.com)
CONTACT: Bernard Mchale, 702-361-3624, for Smart Chip Technologies
Web site: http://www.sctn.com/ http://www.selektpoints.com/
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